GUP NEW 2022

© Parisa Aminolahi, GUP New Talent of the Year 2021

GUP New 2022



GUP Magazine


September 5, 2021


Social Media

Facebook Instagram

New is an annual book series celebrating the 100 best emerging Dutch photographers of the year since 2012. New is a platform bringing Dutch and Netherlands-based photography talents to the attention of galleries, museums, commercial and photography agencies, media companies, and institutions that work with imagery. The 100 greatest photography talents of the year will be chosen from all submissions by a jury consisting of photography experts.

All upcoming photographers based in The Netherlands (either graduated in 2018 or after, or working as an autodidact photographer for 3 years or fewer) are welcome to send in work for consideration until September 5, 2021

What we offer:

  • A spot (4 pages) in GUP New, an internationally distributed book powered by GUP magazine;

  • 4 copies of the book;

  • A book mailing to many relevant people and organisations in the photo world, from art galleries, curators, magazines and newspapers to the best creative and photo agencies;

  • Promotion through GUP New platforms (website and social media);

  • Having your work seen by the jury of GUP New, consisting of respected professionals in the photo industry;

  • A group exhibition showing 100 works of the GUP New participants.


From the 100 talents featured in the book, a Dutch Photography Talent of the Year will be selected. This is the third edition of the Dutch Photography Talent of the Year Award and the results will be announced during the opening of the group exhibition and book launch in December.

For more info, visit